Why are professionally developed websites important for your business?
Quality web design and layout is essential because it determines the way your target audience views your business and brand.
Your website is probably going to be the main element of your business's online presence and it must be professionally designed for your website visitors, and for the search engines. Your website should be developed according to your target audience and it should be simple to navigate and free from any unnecessary clutter.
You can't afford any website failures to happen that may prompt your visitors (potential customers) to leave your website and look for an alternative. That would be like having the doors locked during business hours at a physical, brick and mortar store that prevent any customers being able to enter.
In this article, we'll look at why effective website design and development is vital from your website visitors viewpoint.
Brand Image
Your website reflects your brand and all it stands for. It's generally one of the first things people look at when getting to know a brand and therefore helps develop the initial impression.
Your brand identity is formed by the design aspects of your website, such as colours, fonts, images and so on. You need to choose them thoughtfully and keep them consistent all over your website and other marketing material.
An image or video taken on a smartphone with a low quality camera lens and low surrounding lighting might look great on a small mobile phone screen, but horrible and pixelated when viewed on a large hi-definition 4k monitor.
Makes a good first impression
Amateur website design would appear unprofessional and could ruin your reputation. Having expert designers and developers design your website will ensure that you make a strong and engaging first impression that gives your website visitors confidence in the product or service you have to offer.
You might be the best at what you do in your industry, but if you cut corners in the design of your website, branding and marketing material, your potential customers might also assume that your business cuts corners on the services you provide.
And the flipside is also a fact; a business operator might not be very good at what they do, but if they have a professionally designed website and marketing material, their website visitors would assume they must be very good at the service they provide. This is just how our brain works.
Improves search engine indexing position
How well the design comes together behind the scenes can greatly impact stuff like search engine optimisation (SEO). A website design may appear attractive just on appearance, but if it's built sloppy under the hood or has too many oversized images that cause it to load slowly, it might drive people away and have a poor influence on SEO results.
It's advisable to get started with a professionally developed website by a designer that takes every aspect of the website build process into consideration.
Conversion
Smart web design directs your users' gaze and takes them where you want them to look. The design of your website may bring attention to special deals, highlight any call-to-action, and help users in identifying buttons and clickable elements. All of these factors can influence users to take their desired actions.
Lower your 'bounce rate'
When a website visitor leaves your site just after a few seconds after only viewing the home page or the page they landed on, this is known as a 'bounce'. Everybody wants their website visitors to remain on their site longer and explore further, discover more about what their business has to offer.
If your website is well designed, your visitors are more likely to look around further and that can help in minimising your bounce rate. This also helps with the SEO of your website. If Google and Bing search engines see that too many website visitors leave your site quickly without taking any action to navigate through other sections and pages of your site, they will assume your website is not a good option for many and probably not one of the best results to offer in a list of related search query results.
Conclusion
Website design for your brand should not be taken lightly. A well-designed website would help make a strong first impression on potential customers and more importantly, it gives a better user experience and allows your website visitors to easily access and explore your website that leads to a new customer for your business.
If you're looking for help to make your business stand out from your competitors online with a professionally built website custom designed to suit your business and brand, don’t hesitate to contact us for a free quote at any time.