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What makes a small business website bring in enquiries

Written by James
Project Simple – July 2026
Getting enquiries | 5 min read
Electrician in hi-vis answering a call from a new customer in a modern home
The short answer

Websites that bring in work make it instantly clear what you do and where, show proof that you’re good at it, and make getting in touch effortless on any phone. Design matters, but clarity matters more.

Be clear in the first five seconds

A visitor should know what you do, where you do it and how to contact you without scrolling. “Canberra electrician for homes and businesses” beats a clever slogan every time.

Show proof, not promises

Real photos of your work, genuine reviews and the names of suburbs you’ve worked in build trust quickly. Whether it’s a bathroom in Gungahlin or a shopfront in Fyshwick, specific beats generic. See how we do it on our tradie websites.

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Make contact effortless

Most local customers find you on their phone, often while standing in the problem. Your number should be one tap away on every page, and your enquiry form should ask only what you really need.

Keep it fast and focused

Pages that load in a couple of seconds
One clear next step on every page
A page for each main service you offer
No pop‑ups or clutter getting in the way
Written by James
Founder of Project Simple. Building websites for Canberra small businesses since 2010.

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Want a website that does this for you?
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Keep reading

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