Why website accessibility matters for small businesses
An accessible website is one that anyone can use, including people with low vision, colour blindness or who navigate with a keyboard. It widens your pool of customers, makes your site easier for everyone, and lines up closely with what Google rewards.
What accessibility actually means
Around one in five Australians lives with some form of disability. Many more are older, using a small phone in bright sunlight, or simply in a hurry. Accessibility is about making sure none of them hit a wall on your website.
In practice that means text that’s big enough and dark enough to read, buttons that are easy to tap, images with proper descriptions, and pages that work without a mouse.
Why it’s good for business
Every visitor who can’t read your prices or find your phone number is a customer who calls someone else. Accessible sites convert better because they’re simply easier to use.
How it helps you on Google
Many accessibility basics are the same things search engines look for: clear headings, descriptive image text, sensible page structure and fast loading. Getting them right helps Google understand what your business does. It’s all part of how we build websites.